An Interview with the Creator of Dreamscape USA

By Gracie Simoncic (@graciesimoncic)

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I recently had the opportunity to interview with BB (@yerbabybb), the 17 year old creator behind the brand Dreamscape (@dreamscapeusa). If you happen to come across the brand’s Instagram or website, the bright colors and wild patterns of Dreamscapes iconic furry bags would instantly draw you in. These bags have been spotted across Tik Tok, Pinterest and Instagram and add a statement to your outfit.

The 17 year old Virginia native describes her style as  90s eclectic vintage, “although [her] vibe kinda changes everyday based on [her] mood”. She's inspired by Devon Carlson, Lily Rose-Depp and the Hadids as well as Instagram, Pinterest and old tv shows and movies like Gilmore Girls and Friends. This is what she had to say about Dreamscape...

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Q: What's your background in fashion and what inspired you to start Dreamscape?

A: Before starting dreamscape the only experience I really had with fashion and design was designing cute outfits in my journal and working on projects in art class in school, which I took for 5 years! Dreamscape has helped me learn so much though and I'm still learning! What inspired me to start Dreamscape was just seeing cute outfits on Pinterest. I would always see these cute bags and I wanted one so bad but I couldn’t seem to find a bag that was both ethically made and the exact way I wanted it! So I decided I was going to make one myself! I posted an interesting post on Depop asking if anyone else wanted one and a BUNCH of people commented saying they want them! However, I still wasn’t 100% sure if I was gonna actually sell them until someone literally bought the listing so I had to make them one! After I made my first sample I immediately posted it on Depop and I started getting sales and it all went from there. 

Q: How has COVID-19 affected Dreamscape

A: Quarantine honestly helped my brand come alive. If it weren’t for no school, no parties, no plans, then Dreamscape wouldn’t be here right now. Quarantine gave me so much free time and I took advantage of it and made something with it. My goals for Dreamscape go on and on but as a whole I’d just like to create something that is known to everyone. Girls, boys, parents, children. Something that anyone could wear regardless of their age, gender, or anything in between. The best part of owning a business is seeing your brand from the outside rather than behind the scenes.

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Q: What’s it like running a small business?

A: The worst part would have to be how time consuming it is, at times I’m so sucked into working that I forget that I have a life outside of it! Owning a clothing brand is different from other types of brands because it’s extra important to be sustainable and ethical. clothes are something used so much that it goes to waste a lot more than other things. sustainability is important to me because I care about the future and our future generations. Dreamscape is sustainable in many ways. First of all, all bags are made to order. This reduces excess waste in comparison to brands that mass produce causing an excess of waste. Second of all, each bag is handmade. This ensures that each bag is made with care and love, rather than cheaply made through factories. It also gives seamstresses fair jobs, unlike low paying sweatshops. Third of all, the fabric and materials are all amazing quality. This makes it so that each bag could be used for years and years, instead of getting old and having to repurchase every so often. fourth of all, it’s all faux fur and made ethically. no animals, people or anything in between is being harmed in the process. After all, it’s a huge reason I even started my brand!! 

We’re so excited to announce that Oneul Zine will be collaborating with Dreamscape for a give away of one of these super cute bags! Check out our Instagram @oneulzine for more information ! :)

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Mid-November 2020